German producer/DJ Felix Jaehn releases the official music video for “Bonfire” featuring Finnish singer-songwriter ALMA. This summer has seen a turn in Felix’s music as he takes on a pioneering approach to deliver a grungier, dirtier sound, which is a testament to him never compromising. This new direction has proven to be a fruitful one for the young artist; the recent release of his heated single “Bonfire” was met with outstanding reception, quickly entering the Global Top 100 Spotify Charts and easily clearing over 12 millions streams on Spotify alone. Now, to expand the song’s otherworldly odyssey, Felix Jaehn reveals a visual component that places “Bonfire” into a stirring, dystopian dimension.
After giving his fans a behind-the-scenes look into the making of the music video, Felix Jaehn’s full vision behind “Bonfire” is finally laid out in its entirety. The official music video further emphasizes the rebellious temperament of the song, placing viewers into an explosive, post-apocalyptic landscape fit for only the most strong-minded revolutionaries. The complete story of single comes into fruition as Felix Jaehn fights fire with fire against unseen rivals and ALMA’s expressive vocals take on a life of their own.
Reflecting on the music video, Felix Jaehn elaborates on the message behind it, “My new Bonfire-video is a very special one to me for many reasons. It was so much fun working with ALMA since she is an amazing singer/songwriter with a great attitude. We had a really good time on the set in Sofia. Additionally, I personally like the vibe and in particular the message of Bonfire which is shown in my new video as well, of course. It’s all about being ‘attacked’ in any kind of situation, but you don’t let them bring you down, you rather get stronger with every word.”
Felix Jaehn has come a long way since his celebrated remix of OMI’s “Cheerleader” soared to the top of the charts in over 50 countries last summer. Since then, he has continued to produce music that has him stepping out side of his musical comfort zone; his most recent tracks include a powerful, pop-leaning collaboration with Steve Aoki and Adam Lambert, “Can’t Go Home,” and a future bass-esque number, “Cut the Cord” with Hitimpulse. With this on top of a packed international touring schedule for the summer, it’s no surprise that Felix Jaehn has quickly become a fan favorite around the world as he continues on his swift rise. He headlines Exchange LA this Labor Day Weekend with Moguai Saturday 09/03.