LOS ANGELES, CA – Today, Insomniac and Exchange LA have come together to announce an exciting, new collaboration. Beginning January 2018, ACADEMY will enter the Los Angeles nightlife space. A location with over 20 years of dance music history, 6021 Hollywood Blvd, the former Create Nightclub, Vanguard, and Qtopia, will be transformed, rebranded, and upgraded for the modern and immersive dance floor experience.
The mission is simple – to provide a welcoming environment for fans to enjoy the music they love, while maintaining the highest level of production, sound, and programming standards. With over 600 successful partnered events between Insomniac and Exchange LA, an alliance of curators, marketers, operators, and production staff with decades of combined experience, will be developing this new Los Angeles platform for artists to connect with their fans.
Shortly after the 2018 New Year, the stage will be set for hundreds of memorable events for years to come. From Friday, Jan. 12 through Sunday, Jan.14, ACADEMY debuts with a stretch of four grand opening weekend events. We hope that you can join us.
For information on upcoming events, visit academy.la. For all press and media inquiries, email email@example.com.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
Throughout its 23-year history, Insomniac has produced more than 1,000 festivals, concerts and club nights for nearly 5 million attendees across three continents. Insomniac’s events are held in California, Florida, Michigan, Nevada, New York, Mexico, India, Australia, and Japan. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2017.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
About Exchange LA
Since 2010, Exchange LA has been rejuvenating and redefining the nightlife scene in Downtown Los Angeles. The 1929 Los Angeles historic landmark, once the home of the infamous ‘Stock Exchange,’ now home to Exchange LA, has become the go-to West Coast tour stop for many international artists. Since partnering with electronic music mega festival promoters Insomniac in 2011, Exchange LA has been the home of a multi-faceted diary of artists that touches on every genre in the world of dance music. The venue has been included in the DJ Mag Top 100 clubs in the world poll every year since 2013, ranking 60, 59, 40, 33, and most recently #27 for 2017. Exchange LA as a company has also partnered with Insomniac in other spaces, such as the Los Angeles Convention Center and the Factory 93 Warehouse.