OUR WEBSITE AND YOUR PRIVACY
Exchange LA has prepared this privacy statement (“Statement”) to inform you of the privacy principles that govern our website. Exchange LA has a strong commitment to providing excellent service to all of our customers and visitors of our website, including respecting your concerns about privacy. We understand that you may have questions about how this website collects and uses the information that you provide to us.
Information We Collect and How We Use It
Securing the Transmission and Storage of Information
Disclosure of Information to Third Parties
Emails about Special Offers and Promotions and Opt-Out
Investor Relations Communications
Exchange LA Changes to Your Privacy Rights
This website does not collect personally identifiable information when you browse this website and request pages from our servers unless you voluntarily and knowingly provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information just because you browse the website unless you access the website from a link in an email that we sent. If you access the website from an email link from us, we will know who you are based on the information you previously supplied to us.
In addition, when you request a page from our website, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our Website function correctly and provide you the functionality that you see on this Website. We also use this information to personalize content presented to you, better understand how visitors use our Website and how we can better tune it, its contents, and functionality to meet your needs.
II. Information We Collect and How We Use It
We will ask you to voluntarily supply us with personally identifiable information (such as your full name, email address, mailing address, telephone number or credit card number) to provide you with a particular service you request, (including when you make a reservation, sign up for e-mail alerts, use the “contact us” page, e-mail us, establish a Web user profile, and at other times). We will also use your email address to send a confirmation and, if necessary, we might also use other information to contact you for help in processing the reservation. We will also use your email address to notify you about special offers and promotions as described in the email section of this privacy statement
III. Securing the Transmission and Storage of Information
After personally identifiable information is voluntarily provided to Exchange LA, it is stored using commercially reasonable security measures. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line, provided you are using a SSL enabled browser such as Microsoft Internet Explorer or FireFox.
[Information collected on the Websites covered by this Statement is processed and stored in the United States.]
IV. Disclosure of Information to Third Parties
Except as disclosed in this Statement, we do not share, rent, or sell personally identifiable information you have given us to any third party without your permission. We will disclose your personally identifiable information when required by law, subpoena or other legal process or in good faith belief that such action is necessary to investigate or protect against harmful activities to Exchange LA guests, visitors, associates, or property (including this Website), or to others.
We may also share your information with our third party service providers as described in this Statement, but they may use this information only to provide Exchange LA with a specific service and not for any other purpose.
We may share non-personal aggregate, or summary, information regarding its customers with partners or other third parties, but we do not sell or share any information at the individual customer level.
Our Website uses “cookie” technology. “Cookies” are encrypted strings of text that a Website stores on a user’s computer. Our Website requires the use of a cookie throughout the online reservation process. Without cookies we will not be able to keep information you enter on multiple pages together. Cookies also enable us to customize our Website and offerings to your needs and provide you with a better online experience on our Website. In addition, cookies are used to:
Measure usage of various pages on our Website to help us make our information more pertinent to your needs and easy for you to access; and
Provide functionality such as online reservations and other functionality that we believe would be of interest and value to you.
You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality, and access certain content on our Website.
VI. Pixel Tags
Exchange LA and its third-party service providers use pixel tags. Pixel tags are not visible to the user of the Website and consist of a few lines of computer coding delivered with the Web page. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us in your dealings with Exchange LA. Exchange LA and our email service provider use pixel tags to:
Track customer response to Exchange LA advertisements and Website content;
Determine your ability to receive HTML-based email messages. Our email service provider includes a pixel tag, which they refer to as a “coded sensor” in all of the HTML-based messages sent on our behalf. The sensor activates when the email message is opened and flags the email address of the user as one that is capable of receiving HTML-based email messages. This capability helps our service provider to send the email in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor;
Know how many users open an email and allow our service provider to compile aggregated statistics about an email campaign for us; and
Allow us to better target interactive advertising, enhance customer support and site usability, and provide offers and promotions that we believe would be of interest to you.
VII. Emails about Special Offers and Promotions and Opt-Out
It is our intention to only send you email communications that will be useful to you and that you want to receive. We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send Exchange LA related email.
We provide you the ability to define and modify your mailing preferences at anytime including unsubscribing from all marketing communications. To change your preferences go to (enter URL of HRH Newsletter Page). In addition, every time you receive an email, you will be provided the choice to opt-out of future emails by following the instructions provided in the email.
VIII. Investor Relations Communications
At your choice, you can use this Website to opt-in to email communications such as notices of corporate financial information. Exchange LA will not use this information for any other purposes. You are able to change your e-mail options and opt out at anytime.
IX. Other Sites
X. Legal Issues
This is a United States Website and is subject to laws of the United States and the State of California.
XI. Exchange LA Changes to Your Privacy Rights
By using our Website, you agree to let us collect and use information per the guidelines of this Statement. In the future, we may need to change this Statement; we will post changes on this page and note the effective date so that you are always aware of what information we collect and how we use it. If we decide to change our privacy practices, all changes will be made here and the effective date will be posted so that you will always know what information we gather, how we might use personally identifiable information and whether we will disclose it to anyone. If we materially change our practices regarding collection or use of your personally identifiable information, your personally identifiable information will continue to be governed by the Statement under which it was collected unless you have been provided notice, and have not objected to, this change. This statement was last updated on January 20, 2012.